Full Day Linkedin Workshop:

More business with LinkedIn

Linkedin best practices and easy to implement tactics and routines to generate more leads and use Linkedin effectively to grow your business

Wednesday October 30th, 2024 - Radisson RED, Dubai Silicon Oasis

Day Training Overview

More than 80% of professionals in the UAE are on Linkedin. This alone means anyone using Linkedin well can generate better visibility, stay top of mind within key target audiences. Searching effectively means finding more potential leads with better insights and context, growing a healthy network, and using referrals and intros to get more qualified meetings.

Learn and implement LinkedIn and sales best practices to convert more prospects into meetings.

2,200 AED

(Early Bird: 1,800 AED, before 20/09)

  • Date: Wednesday October 30th, 2024

  • Venue: Radisson RED, Dubai Silicon Oasis

  • Full Day training (6 hours)

  • Coffee & Lunch included

  • Learn, Put in Practice, Get resources

  • From Linkedin expert who worked at Linkedin


Objectives:

  • Optimize your LinkedIn profile for business development and personal branding.

  • Develop an effective strategy on and off Linkedin to achieve goals (visibility, network, prospecting, referrals,...).

  • Define your personal and easy to follow action plan for consistency and results with Linkedin.

Participants

  • Entrepreneurs, business leaders, consultants, coaches...

  • All commercial functions, business developers, looking to generate more visibility and business with Linkedin

Prerequisites:

  • A Linkedin profile (and your logins)

  • A laptop

  • Linkedin Premium or Sales Navigator are not required

Why attend:

Linkedin & Sales Expertise

Learn from Guillaume Larronde, Linkedin expert who worked 6 years at Linkedin and 15 years in B2B sales.


Personalised Advice & Strategy

Benefit from personalised feedback and tailored advice specifically for you and your Company


Practical & Result driven

Learn easy to implement inbound and outbound sales tactics to create more pipeline with Linkedin and referrals.

Course agenda

1. Business Goals, Metrics & Linkedin Presence

  • Your Business Goals (Objectives, Metrics, Target audiences, UVP)

  • Buyer Centric Profile optimization

  • Linkedin settings

  • Linkedin Page

2. Inbound tactics: using content to build visibility and attract leads

  • Linkedin algorithm, Content curation and creation

  • Linkedin Posts guide and prompts

  • Engaging & Commenting to stand out and start conversations

3. Outbound tactics: Prospecting, Referrals & Email outreach

  • Advanced & Boolean Searches

  • Networking etiquette & tactics

  • Linkedin + email outreach tactics

  • Tools, weekly routine & workflow

4. Linkedin Ads

  • Overview of Linkedin Campaign Manager

  • Linkedin Ads best practices, targeting, ads type, ideal budget and format.

  • Create a campaign draft tailored to your business and audience so you can duplicate and use when needed

  • Wrap up & Feedback

Put in Practice (examples)

  • Update and optimize Linkedin profile and pages

  • Practice connecting, engaging and communicating effectively on Linkedin.

  • Create content calendar and ideas for LinkedIn posts quickly with AI prompts.

  • Send a referral or an introduction request to ecure a meeting with a new prospect.

  • Create an email sequence based on a regular Linkedin trigger or search.

Training and Learning Method

  • Inter-company training alternating theoretical learnings and practical implementations.

  • Group of 10 to 15 participants maximum. (2 participants from the same company maximum)

  • Interactive Training: Polls, Best practices sharing, real business cases and exercises

  • Training materials and online resources are provided to participants, including tipsheets, workflow, templates and prompts.

  • Training conducted by Guillaume Larronde, who worked at Linkedin 6 years and 15+ years in B2B sales. Trainer's background available upon request.

Training Follow-up and Evaluation:

  • Learning outcomes are evaluated during and at the end of the training through Polls, simulations, practical exercises, presentations… with feedback provided by the trainer.

  • A satisfaction survey is completed by participants, and a group discussion is held with the trainer at the end of the training.


Communities who trust us:


Companies we trained people from:

FAQ Section

This workshop is ideal for Entrepreneurs, Business Development Executive, Coaches, Trainers, Consultants and anyone directly responsible for business development in an ethical and effective way.

The workshop will cover not only Linkedin fundamental best practices but also, lead generation and referral tactics to generate more conversations and meetings on and off Linkedin.

  • Objectives & Metrics
  • Profile optimisation & Branding
  • Advanced Search,Networking and Engagement strategies
  • Algorithm, Content creation and Posting tactics
  • Lead generation and outreach tactics
  • The day will also include coaching and hands-on sessions to practice and implement. Participants will be provided with prompts, templates and tip sheets to save time and keep as a reference.

    In short, you’ll learn how to properly and effectively use LinkedIn to grow visibility and pipeline for you and your company.

    Guillaume Larronde is a LinkedIn Expert and Linkedin Alumni with 15 years of International B2B sales.

  • Linkedin experience and expertise: Guillaume was an early employee of Linkedin in 2009 and worked 6 years at Linkedin and contributed to launch 2 offices in France (2010) and in the Middle East (2012). During his time, he was 3 times recognised as one of the top sellers, trained and managed sales teams and helped corporate customers with their Linkedin strategies.
  • B2B sales and marketing experience: Guillaume worked in various roles in B2B sales and B2B marketing and since launching Extra Mile, has trained 1000+ sales and marketing professionals on Linkedin for Sales and Marketing in EMEA
  • Please bring a laptop to access your LinkedIn account during interactive sessions. Note-taking materials will be provided.

    The event begins at 9am and finishes at 5pm with refreshment breaks in the morning and the afternoon and a 1-hour lunch to allow further networking.

  • 9am to 10:30am
  • (Break - 30min)
  • 11am to 12:30pm
  • (Lunch - 60min)
  • 1:30pm to 3pm
  • (Break - 30min)
  • 3:30om to 5pm
  • LinkedIn Profile Optimisation: Tip sheet with video tutorials to increase profile views and impact
  • LinkedIn Content Creation Prompts: to generate unlimited Linkedin posts with your personalised touch.
  • LinkedIn Guides, Prompts, Tip sheets, Sales tactics and email templates for upcoming 3 months.
  • Free Tool Selection: to accelerate your LinkedIn and business development success (no automation)
  • Personal Coaching: Direct guidance and coaching from Guillaume Larronde throughout the day.
  • Exclusive Networking Group: Inclusion in Guillaume high-value WhatsApp Group for continuous networking.
  • Refreshments: Tea and coffee available during the day.
  • Five-Star Lunch: A full lunch experience.
  • Networking: An opportunity to further network during and after the event.
  • Feel free to reach out to the Extra Mile team at [email protected]

    I would like to reserve my seat

    Use EARLY400D promotional code before Sept. 20th and get 400AED off.

    • Wednesday 30th October 2024

    • Radisson RED, Dubai Silicon Oasis

    • Full Day training (6 hours)

    • Networking Lunch & Refreshments included

    • Learn best practices and get lifetime resources.

    • Put in Practice & personalised Feedback and Advice

    • By Linkedin expert and ex-Linkedin sales leader (6 years)

    • 2,200 AED full price

    • 1,800 AED Early Bird Promotion before 20th September (400AED off)

    © Extra Mile Strategy DMCC. All rights reserved.

    Thank you!

    Looking forward.

    Meanwhile, keep well and let us know if you have any questions.